Startups face massive challenges from day one. Starting on the momentous journey to achieve a founder’s vision, they normally lack at least one of these three key factors: time, money and the ability to raise their heads above the intense, daily marathon of building a business.
No matter the size of your company a solid PR strategy adds value. However, if you’re a startup or scaleup and you’re looking to start a PR campaign, you’ll encounter obstacles. There is competition for attention. Simply sending out press releases and expecting coverage does not work. You can’t just switch PR on and off like a light bulb. You need a PR strategy with the short, medium and long term in mind.