Portman Square Garden Party
Marylebone Marketing was asked to create a new brand identity for this prestigious charity event and help increase ticket sales and funds raised.
The Portman Square Garden Party is one of the highlights of Maryebone’s social and charity fundraising season - when the gates of exclusive Portman Square are opened up to celebrate summer in the city and fundraise for a good cause.
Strategy and Results
Brand identity
- Created an impactful and consistent brand identity, rather than PSGP creating a new logo every year
- Successful use of new logo, colours and identity across event branding, social media, digital and print marketing assets
Ticket sales
- New landing page achieved 27% conversion rate
- Record £20,000 raised for Foodcycle Marylebone
- Highest ticket sales and attendance since launch
PR
- PR strategy raised awareness of the event amongst London media and influencers
- Publicised milestone events up to and after Portman Square Garden Party to maintain momentum
Social Media
- Created Twitter and Facebook pages with new brand identity
- Initiated light-touch social media campaign
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