Olivex

Building the Fitness Metaverse on the Blockchain

OliveX is a digital health and fitness company delivering unique experiences through fitness gamification, augmented reality, and play-to-earn. It enables real-world fitness to merge with the digital universe to connect consumers with brands, influencers, and coaches. OliveX is part of the high-growth and high-profile Animoca Brands stable of companies.

OliveX founder and CEO, Keith Rumjahn, is based in Hong Kong. He wanted to announce that OliveX would be making a number of corporate acquisitions and launching the first-ever NFT project for an Asian football club.

Strategy and Results

Communications Strategy

  • Devised and implemented a new PR strategy, introducing OliveX to international media - with a focus on U.S, UK and AsiaPac.
  • Wrote new corporate narrative and messaging, press releases about company acquisitions and new board appointments as well as B2B and consumer releases announcing new partnership deals and technology projects.

Corporate Communications

  • Managed successful announcement of OliveX’s acquisition of Six to Start, the award-winning UK-based game developer and fitness technology company, the creator of world-renowned Zombies, Run!
  • Ran corporate comms for the launch of OliveX's first foray into NFTs with Hong Kong football club, RCFC, including CEO speech writing, messaging and Q&A.

Launch of Asian Football's first NFT 

  • Created corporate and project news milestone announcements for OliveX’s first NFT project with RCFC football club in Hong Kong.
  • Worked with OliveX's Hong Kong team to organise the launch event, press release and photography.
  • The NFT launch project and the event was a great success, achieving full attendance and three positive pieces of high-profile coverage in Asia's most important outlet - South China Morning Post.
  • Extensive international coverage was also gained in business, crypto and NFT trade and consumer media.
Our Services
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      JO GOODSON, MANAGING PARTNER, HAMPLETON

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      JONATHAN SIMNETT DIRECTOR, HAMPLETON PARTNERS

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      MATTHEW PETRIE, PRESIDENT, BVA BDRC

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      Beatrice Farina, CMO, Rightly and former VP, global marketing, Shazam.

    • I hired Jane and her team at Marylebone to support the soft launch of my online counselling and wellness platform. Jane quickly absorbed the complexities of our offering and business model and provided invaluable communications input as well as practical hands-on expertise; editing website copy and marketing emails, initiating our social media platforms within a short turn around and organising an SEO audit and revamp. Jane's breadth of experience makes her an invaluable asset to any marketing project. I recommend her with no hesitation.


      Sabine Menon (PhD), Founder, Happy Consults, executive coach and author

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