Olivex

Building the Fitness Metaverse on the Blockchain

OliveX is a digital health and fitness company delivering unique experiences through fitness gamification, augmented reality, and play-to-earn. It enables real-world fitness to merge with the digital universe to connect consumers with brands, influencers, and coaches. OliveX is part of the high-growth and high-profile Animoca Brands stable of companies.

OliveX founder and CEO, Keith Rumjahn, is based in Hong Kong. He wanted to announce that OliveX would be making a number of corporate acquisitions and launching the first-ever NFT project for an Asian football club.

Strategy and Results

Communications Strategy

Devised and implemented a new PR strategy, introducing OliveX to international media - with a focus on U.S, UK and AsiaPac.
Wrote new corporate narrative and messaging, press releases about company acquisitions and new board appointments as well as B2B and consumer releases announcing new partnership deals and technology projects.

Corporate Communications

Managed successful announcement of OliveX’s acquisition of Six to Start, the award-winning UK-based game developer and fitness technology company, the creator of world-renowned Zombies, Run!
Ran corporate comms for the launch of OliveX's first foray into NFTs with Hong Kong football club, RCFC, including CEO speech writing, messaging and Q&A.

Launch of Asian Football's first NFT

Created corporate and project news milestone announcements for OliveX’s first NFT project with RCFC football club in Hong Kong.
Worked with OliveX's Hong Kong team to organise the launch event, press release and photography.
The NFT launch project and the event was a great success, achieving full attendance and three positive pieces of high-profile coverage in Asia's most important outlet - South China Morning Post.
Extensive international coverage was also gained in business, crypto and NFT trade and consumer media.

Our Services

Marylebone has transformed our marketing & PR capabilities; grown our reach and helped us increase our deal flow. Marylebone increased leads by 300% in the first month and we have never looked back.

JO GOODSON, MANAGING PARTNER, HAMPLETON
If you want a communications agency to work flexibly as part of your team, who are not afraid to explore ideas and suggest new approaches, whilst confident with integrating new and traditional techniques, then you should talk to Marylebone Marketing.

JONATHAN SIMNETT DIRECTOR, HAMPLETON PARTNERS
Marylebone developed a highly customised media strategy for BVA BDRC. Jane has demonstrated a keen understanding of our business objectives and developed story ideas and angles that helped build our profile with the right audiences. Jane is not only a vastly experienced, innovative and savvy professional, but also a delightful person to work with. We look forward to our ongoing successful partnership with Marylebone Marketing.

MATTHEW PETRIE, PRESIDENT, BVA BDRC
A huge thank you again for all your help and hard work, and thank you again for our fabulous logo and brand identity!

Rebecca Eckles, Head of Marketing & Communications, The Portman Estate
I hired Jane and her team at Marylebone to support the soft launch of my online counselling and wellness platform. Jane quickly absorbed the complexities of our offering and business model and provided invaluable communications input as well as practical hands-on expertise; editing website copy and marketing emails, initiating our social media platforms within a short turn around and organising an SEO audit and revamp. Jane's breadth of experience makes her an invaluable asset to any marketing project. I recommend her with no hesitation.

Sabine Menon (PhD), Founder, Happy Consults, executive coach and author
Jane and Marylebone launched my 2nd book: "Female Entrepreneurs - The Secrets of Their Success". She was a superstar - both in the support, passion and time she put into the launch, and in the results she achieved, including an interview with BBC Worldwide which became the most read article on the BBC website. I thoroughly enjoyed working with her, and have recommended Marylebone to others who have also been delighted with their work. I couldn't recommend them more highly.

Ruth Saunders, author, marketing & brand strategist
I have had the pleasure of working with Jane who made an immediate impact and contribution to the team. She is a strategic thinker with a hands-on marketing approach; and excels at evaluating all perspectives of a situation and determining the best course of action. An accomplished all round marketer - Jane has extensive experience of international mobile, broadcast, media, news and digital businesses

Beatrice Farina, CMO, Rightly and former VP, global marketing, Shazam.
I hired Jane and her team at Marylebone to support the soft launch of my online counselling and wellness platform. Jane quickly absorbed the complexities of our offering and business model and provided invaluable communications input as well as practical hands-on expertise; editing website copy and marketing emails, initiating our social media platforms within a short turn around and organising an SEO audit and revamp. Jane's breadth of experience makes her an invaluable asset to any marketing project. I recommend her with no hesitation.

Sabine Menon (PhD), Founder, Happy Consults, executive coach and author