Female Entrepreneurs
Ruth Saunders and John Smythe hired Marylebone Marketing to launch their first co-authored book
‘Female Entrepreneurs - The Secrets of Their Success’.
Marylebone devised a fully-integrated campaign that achieved their annual book sales target in just a few months, drove new business opportunities for the authors and increased their demand as speakers - all during the Covid lockdowns.
Strategy and Results
PR
- Devised and implemented a comprehensive communications strategy
- Highlighted key themes, including lack of funding for female entrepreneurs; discrimination against women in the workforce, via press releases and content creation
- Achieved standout interview on BBC Worldwide which ranked as that day’s most read business story, as well as significant coverage across business and consumer media
- Generated speaking engagements for the authors with eg, Enterprise Nation
Social Media
- Ran successful social media campaign across LinkedIn and Twitter
- Created influencer campaign with female entrepreneurs to leverage interest amongst their followers
Digital Marketing
- Ran email marketing campaign to promote book sales and authors
- Created landing page to promote PR results, book sales and author speaking-opportunities
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