CMI – Chartered Management Institute – Project

About CMI

The CMI are the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. Over 100,000 managers use their unique services on a daily basis.

Update Messaging
Launch PR Campaigns
Train Press Office

What We Delivered

What were the results from our collaboration.

Messaging & Themes

Rewrote CMI’s corporate messaging and re-defined its three core themes and messaging about skills & training; diversity & inclusion and Business & society.

Media Campaigns

 Worked with Ann Francke on her media campaigns on the gender pay gap and the apprenticeship levy gaining coverage in

Inter-Departmental Comms

Ensured communications between PR, Social, Research and Policy teams was integrated and aligned.

Cost Savings

Trained in-house team to be self-sufficient which resulted in cost-savings of over £100k.