Marketing and PR is often about reinvention. Of brands, of individuals or even, of whole companies. David Bowie was the master of reinvention, and last night at September’s The Media Society event at The Groucho Club, London, we listened to GQ Editor and celebrated ‘man about town’, Dylan Jones, describe how he delved further into Bowie’s life than perhaps any other biographer, with an impressive 180 interviewees for David Bowie A Life.
Wikipedia founder Jimmy Wales on his new venture, WikiTribune, which aims to combat #FakeNews and the electorate’s growing mistrust of the media.This new platform brings journalists and reader communities together with a subscription model to fight undue influence from advertisers and clients. Marylebone – Difference Marketing was there and reports back with no ‘alt facts’!