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Marketing Tips

Traditionally, financial companies are rarely thought of as cool or trailblazing. Their marketing campaigns usually promote how reliable they are. Dull but dependable. Fintech companies emerged to take on the big names in finance, to show how things could be

No matter the size of your company a solid PR strategy adds value. However, if you’re a startup or scaleup and you’re looking to start a PR campaign, you’ll encounter obstacles. There is competition for attention. Simply sending out press

Startups face massive challenges from day one.  Starting on the momentous journey to achieve a founder’s vision, it’s exciting to keep focused on the big, disruptive dream and the innovative technology that’s going to get you there. But the reality

Imagine a company that has 1 billion users across the world, but you don’t know their name. Imagine a company worth $75 billion, more valuable than Uber, but you wouldn’t be able to recognise their logo. You're Imagining ByteDance ByteDance Logo This Chinese

We are all busy. We all have a lot to get done in a day. For small marketing and PR teams, blog writing and content generation is difficult when there are so many internal and external deadlines to meet. In this