Collins Dictionary’s ‘Word Of The Year’ for 2018 was actually two words. Single-use. It refers to the plastic products that we use once then throw away - plastic bags, cups, straws and a myriad of items that we use
The art of PR is more than crafting the messages you want to communicate. It’s targeting the journalists and publications where you want your message to appear. It’s writing interesting press releases, having positive relationships with journalists and media titles.