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Software as a service (SaaS) has been a thing for about 15 years it is a software distribution model where a companies services are made available over the internet. Playing acronym bingo,  SaaS is one of four main categories of cloud computing, alongside infrastructure as a service (IaaS), platform as a service (PaaS) and new Automation as a Service. (AaaS)

Why Software Companies ❤️ SaaS?

Costs Reduction

Keeping costs low is essential especially in the software business. A great SaaS company doesn’t need the enormous sales teams of the past. A large part of the onboarding processes can be automated and you don’t need expensive roaming engineers fixing or installing onsite servers making the entire process as lean as possible.


In SaaS, a company only needs to ensure it has the bandwidth to cover new regions from a customer service perspective, server capacity and the ability to action a sales operation in a region. A lot of smaller SaaS companies that don’t cater to the enterprise sector can get away with just a Chat solution and customer services line.


Customers pay monthly, with fewer overheads, on a rolling subscription. What is not to ❤️.

Why is SaaS The Future?

SaaS brings automation & AI tools to every business, not just those corporates that can afford it, the revolution in SaaS is bringing new opportunities to almost every industry. The UK has become a leader in developing new and innovative solutions that are making work a better place as employees are being empowered with the toolkits that make their work lives more productive, doing the work they are paid rather than admin 😡. An example of this is what CRM has done for sales reps,

Some SaaS’y Experts

Why Companies ❤️ SaaS?


SaaS companies tier their subscriptions, helping to retain customers smaller subscriptions cost more but they provide valuable services to startups/ scaleups. It is a transactional relationship as the company grows subscriptions get cheaper. On a seat for capacity basis. 

Lone Wolf

Early Stage Startup



Power of the Crowd

The power of the crowd helps the supplier of the saas’iness decide what to build next. This collective knowledge and power of the crowd means that SaaS companies can build and create the perfect product for the customers it services. Whether that be in a really focused niche like how to create the best automotive toolkit for your connected car platform or a scalable leadership and development app that can be used by any company in the world or a marketing software company.

Product For Almost Anything

Whether you are in haulage, leadership development, marketing, even medtech. SaaS companies are creating something for your industry. So take a look at what software products can help you. 

We use G2Crowd to source our SaaS products. Here are some SaaS platforms we use here at Marylebone Hubspot, Planable, Instapage, Canva, Grammarly, Google Docs, WordPress and Xero.  

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Alex Gash

Co-founder & SaaS Expert

Alex is the co-founder of Marylebone Marketing, with a background in digital marketing, sales and entrepreneurship with direct experience working in a number of SaaS businesses over the years. With an in-depth knowledge of how SaaS companies operate, grow and market themselves to leads throughout the sales funnel. At Marylebone, he heads up the digital marketing team covering social, email, SEO, technical content marketing and paid campaigns. 

Alex went to the Peter Jones Enterprise Academy to learn and absorb knowledge from leading British entrepreneurs. He is a keen surfer, skier and nature lover.  


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