During a surprising and fascinating interview between Wikipedia co-founder Jimmy Wales and comedian Stewart Lee. Held at The School of Life #HeroesTalk, Jimmy Wales revealed that he is deep into his new project – WikiTribune.
‘a news platform that brings journalists and a community of volunteers together. We want to make sure that you read fact-based articles that have a real impact in both local and global events. And stories can be easily verified and improved.’ – Jimmy Wales
Three core tenets will make Wikitribune different to any other news platform.
- Journalists will write articles based on facts that they can verify and readers will be able to see their sources.
- WikiTribune is 100% ad-free and free to all readers. So no undue influence by advertisers or unconscious bias from the journalists; wondering if they are going to get in trouble from the ad sales department, if they write a negative story.
- In addition, the reader community is just as important as the on-site journalists.
‘articles are authored, fact-checked, and verified by professional journalists and community members; working side by side as equals’. – Jimmy Wales, WikiTribune
Using his vast experience of setting-up donations-based Wikipedia, Jimmy Wales. Who confesses to being a ‘terrible businessman’, is also banking on subscribers and donors to ensure WikiTribune has a base of 10 professional journalists on-staff. Today, the site boasts 11,146 supporters and all 10 journalists funded.
As the co-founder of Marylebone Marketing, representing clients who need fair and factual representation in the media and a long-time PR and Marketing expert who has promoted and launched television news channels – including CNN International, NBC and CNBC Europe – I am excited to see this new platform and business model make its way into the world. I really hope it will help counter the rise of FakeNews and pierce the news filter bubble.